A One-Step Strategy to Finding Your Authentic Brand Voice
I get a lot of questions from my 1-1 clients and from those who direct message me on Instagram about attracting organic followers and ideal clients, how to increase conversion rate etc. and it has a lot to do with your brand voice.
Today I’m going to discuss common struggles that I see, what is a brand voice, the key difference between a brand voice and a brand tone, and my one-step strategy to finding and maintaining your brand voice.
What are the common brand voice struggles?
One of the things I’ve seen over the past few months is when it comes to writing your website copy or your social media captions, the brand voice doesn’t flow.
For instance, you want to talk about some of your tips and strategies regarding your business but you’re finding it hard to put that in words even when you are an expert at the topic.
A lot of the times you might find yourself accidentally mimicking someone else’s voice because you look up to them and sometimes you subconsciously follow their voice, and you know it’s not your brand voice but you can’t shift away as you’re still finding your own.
Other times I see people being really robotic and this might be one of the key reasons why you aren’t attracting your ideal clients and turn them into paying clients.
What is a Brand Voice?
Your brand voice is the words/language/message you put out there across all mediums (e.g. in real-life conversations, website copy, social media captions etc.)
What is a Brand Tone?
Your brand tone is how you say it (e.g. speaking to a client VS speaking to a friend OR expressing your words when you’re excited VS sad etc.)
How to really find your authentic voice
My one-step strategy is a combination of your brand values + your ideal clients = your brand voice.
On the left, you have your brand values, and on the right are your ideal clients. In the middle where there is overlap is your sweet spot (a.k.a. your authentic brand voice).
When you are thinking about your brand values, don’t spend time looking left and right at your competitors or going to Google to find what the top brand values are, there is no right or wrong, the only thing is that these values have to come from within you.
Brand values are proved by your actions so that your ideal clients feel the emotions of them. For example, one of your brand values might be ‘personal’ and the way you could do this is by being transparent and honest with your clients and audience.
On the right is your ideal clients, this is where you need to know who you want to serve, is it those in the creative industry or the corporate industry?
Think about it, if you want to serve those in the creative industry and your brand voice sounds robotic and corporate and it isn’t consistent in your message, then this isn’t going to reflect well with your ideal clients.
Discover ways you can write and bring out an authentic voice that resonates with you as a brand but is still a language that attracts your ideal clients.
Finding Your Brand Voice Tips
When you’re working on your brand voice, please note that it can be tricky to nail it from the get-go. If you don’t, that’s ok, and don’t put pressure on yourself as it is always a work in progress.
I always say this, it’s not something that you do it once and archives it, because ultimately at the end of the day your business is always evolving.
- Just do it as clarity comes from action
If you’re just starting out and don’t have a brand voice and are struggling to find one give my one-step strategy exercise a go and just do it. When you do certain things the more clear you will become in finding your brand voice.
- Be consistent
Let’s say you have now discovered your brand voice, it might not be perfect but it’s what you have come up with, use this brand voice consistently across all mediums (e.g. in real-life conversations, website copy, social media captions etc.) – keep it consistent.
- Continue to evaluate
There will be goals you will want to achieve, it might be attracting your ideal clients, increasing your conversion rate but if certain things don’t seem to be working out, you must continue to evaluate.
This will help you reflect and see why you aren’t reaching your goals, what you can do about it. Once you get to the root of the problem you will know what to do next and how to fix it.
I find that a lot of my clients only try one method and if it doesn’t work out they’ll stop completely and this isn’t just about brand voice, but any other areas of your life and business too.
So, these are my 3 tips to work on your brand voice and although it’s a work in progress these tips will help you move forward.
Ultimately at the end of the day, it’s always a work in progress. When something doesn’t work out? Evaluate and see what the next step is. Eventually, you will work your way up to the sweet spot and get the hang of it.
Have you found your brand voice yet?
If not, what are some of the areas you are struggling with? Let me know in the comments below and I can’t wait to hear from you and help support you in any way I can.
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