Branding

It is not what you say, but what they say about your brand.

You’re one with big dreams, driven by passion to create and offer something extraordinary, but your brand isn’t visually aligned with your business goals.

With our branding packages, you’ll

01.

Be well equipped with a package of unique brand assets, to successfully launch a distinctive brand identity. An identity that visually aligns with your business goals, that tells your brand story, and to set yourself apart from the competition.

02.

Increase trust and credibility with your customers or clients by having a cohesive brand identity in place. With trust and credibility, it leads to greater loyalty which in turn add value to your product or service.

03.

Be able to utilize your time effectively by focusing on what you do best. Let your investment in branding elevate your brand, enhance your business to the next level, and to produce the results your business needs.

Why Sera Lo Design

Listen first, clarity second.

Through our collaborative process with a series of questions that reveals your why and identifies your goals. We’ll apply this clearly defined information to create strategic, purposeful, and timeless design solutions.

Embrace transparency.

Transparency is the key to trust and trust is the key to build and maintain strong relationships. We embrace transparency by having an open and transparent communication with our clients and collaborators at all times.

Strategy before design.

We are committed to bringing our authentic and holistic approach to work. With our design rooted in strategy, it not only helps to create an effective design solution but also helps you to get the best return on investment.

We offer three branding packages, each designed to elevate your brand and enhance your business to the next level.

The Brand Development Deluxe Package

This is for you if you’re ready to hit the ground running with extra branded collateral and knowing by investing in a brand rooted with strategy from the beginning, will build confidence and goodwill in your business. Our Brand Development Deluxe Package includes everything you need to launch a distinctive brand that tells your brand story and to set yourself apart from the competition.

The Brand Development Deluxe Package Includes

01. Brand Clarity

With the goal of gaining clarity from the ground up, we’ll dive into an in-depth exercise through a series of questions in your digital brand clarity workbook. This is an imperative process which helps to discover and identify your brand’s why — why do you do what you do, your vision, your business objectives, and your long-term goals.

02. Brand Strategy

We’ll have a 60-minute brand strategy session to assess your brand’s overall direction and answer any questions you may have. Using the information from our one-to-one session, a tailored brand strategy will be crafted to your business needs and design around your vision.

03. Mood Board

We’ll explore your brand’s visual language through a mood board exploration. The objective of this process is to use the mood board as our jumping off point and to capture the art direction for your brand, before moving on to our design phase.

04. Brand Identity

+ Primary Logo
+ Secondary Logo
+ Alternate Logo Mark
+ Brand Color Palette
+ Brand Font Collection
+ Brand Pattern/Textures
+ Brand Iconography/Illustration

 

Using the mood board as our building block, we’ll get started with a presentation of three primary logo concepts to convey your brand strategically and visually. After which, we’ll design on the remaining brand elements — secondary logo, alternate logo mark, brand color palette, brand font collection, brand pattern/textures, and brand iconography/illustration to craft a cohesive identity that aligns with your brand story.

05. Brand Collateral

+ Business Card Design
+ Social Media Headers
+ Social Media Post Templates
+ Additional Two Collateral Design

 

To accompany your brand identity, you’ll receive a business card design, branded social media headers, branded social media post templates, and additional two collateral design of your choice. Ranging from note card, post card, thank you card, invitation card, invoice, price menu, price tag, stickers, hang tags, gift voucher, poster, and flyer, depending on your business needs.

06. Brand Guidelines

An in-depth document that outlines your brand standards and usage for your new identity going forward, which can be referenced internally to maintain consistency throughout.

07. Final Deliverable

Upon our project completion, you’ll receive all of your completed branded digital files via Google Drive, in our private shared folder. You’ll be well equipped with the right file types for both print and web usage, in the following formats — .ai, .png, .jpg, and .pdf.

08. Ongoing Support

At Sera Lo Design, we provide ongoing support, called creative retainer program which is exclusively available for our current and/or past clients only. After a project is completed, you may engage us for your ongoing design needs. For more information, get in touch with us via email at contact@seralodesign.co.

09. Exclusive Offer

Along with our brand development deluxe package, you’ll be entitled to S$250 off any Sera Lo Design’s web design & development packages. For more information, get in touch with us via email at contact@seralodesign.co.

Timeline: 4-Week
Investment: S$2,000

The Brand Development Package

This is for you if you’re an established business owner, ready to expand and invest in a memorable brand experience rooted with strategy for your business. With our brand development package, we’ll dive into your brand’s why — why do you do what you do, your vision, your business objectives, and your long-term goals. You’ll be well equipped with a package of unique brand assets to elevate your brand.

The Brand Development Package Includes

01. Brand Clarity

With the goal of gaining clarity from the ground up, we’ll dive into an in-depth exercise through a series of questions in your digital brand clarity workbook. This is an imperative process which helps to discover and identify your brand’s why — why do you do what you do, your vision, your business objectives, and your long-term goals.

02. Brand Strategy

We’ll have a 60-minute brand strategy session to assess your brand’s overall direction and answer any questions you may have. Using the information from our one-to-one session, a tailored brand strategy will be crafted to your business needs and design around your vision.

03. Mood Board

We’ll explore your brand’s visual language through a mood board exploration. The objective of this process is to use the mood board as our jumping off point and to capture the art direction for your brand, before moving on to our design phase.

04. Brand Identity

+ Primary Logo
+ Secondary Logo
+ Alternate Logo Mark
+ Brand Color Palette
+ Brand Font Collection

 

Using the mood board as our building block, we’ll get started with a presentation of three primary logo concepts to convey your brand strategically and visually. After which, we’ll design on the remaining brand elements — secondary logo, alternate logo mark, brand color palette, and brand font collection to craft a cohesive identity that aligns with your brand story.

05. Brand Collateral

+ Business Card Design
+ Social Media Headers
+ Additional One Collateral Design

 

To accompany your brand identity, you’ll receive a business card design, branded social media headers, and one collateral design of your choice, depending on your business needs.

06. Brand Guidelines

An in-depth document that outlines your brand standards and usage for your new identity going forward, which can be referenced internally to maintain consistency throughout.

07. Final Deliverable

Upon our project completion, you’ll receive all of your completed branded digital files via Google Drive, in our private shared folder. You’ll be well equipped with the right file types for both print and web usage, in the following formats — .ai, .png, .jpg, and .pdf.

08. Ongoing Support

At Sera Lo Design, we provide ongoing support, called creative retainer program which is exclusively available for our current and/or past clients only. After a project is completed, you may engage us for your ongoing design needs. For more information, get in touch with us via email at contact@seralodesign.co.

Timeline: 4-Week
Investment: S$1,650

The Brand Build Out Package

Branding is the most valuable asset in your business and it’s also beyond just a logo. This is for you if you’re a startup entrepreneur or small business owner with a limited budget, seeking to build brand consistency from day one. Our brand build out package covers the foundation to help you launch a unique and cohesive brand identity.

The Brand Build Out Package Includes

01. Brand Clarity

With the goal of gaining clarity from the ground up, we’ll dive into an in-depth exercise through a series of questions in your digital brand clarity workbook. This is an imperative process which helps to discover and identify your brand’s why — why do you do what you do, your vision, your business objectives, and your long-term goals.

02. Mood Board

We’ll explore your brand’s visual language through a mood board exploration. The objective of this process is to use the mood board as our jumping off point and to capture the art direction for your brand, before moving on to our design phase.

03. Brand Identity

+ Primary Logo
+ Secondary Logo
+ Alternate Logo Mark
+ Brand Color Palette
+ Brand Font Collection

 

Using the mood board as our building block, we’ll get started with a presentation of three primary logo concepts to convey your brand strategically and visually. After which, we’ll design on the remaining brand elements — secondary logo, alternate logo mark, brand color palette, and brand font collection to craft a cohesive identity that aligns with your brand story.

04. Brand Guidelines

An in-depth document that outlines your brand standards and usage for your new identity going forward, which can be referenced internally to maintain consistency throughout.

05. Final Deliverable

Upon our project completion, you’ll receive all of your completed branded digital files via Google Drive, in our private shared folder. You’ll be well equipped with the right file types for both print and web usage, in the following formats — .ai, .png, .jpg, and .pdf.

06. Ongoing Support

At Sera Lo Design, we provide ongoing support, called creative retainer program which is exclusively available for our current and/or past clients only. After a project is completed, you may engage us for your ongoing design needs. For more information, get in touch with us via email at contact@seralodesign.co.

Timeline: 2-Week
Investment: $950

+ PACKAGE 01

The Brand Development Deluxe Package

This is for you if you’re ready to hit the ground running with extra branded collateral and knowing by investing in a brand rooted with strategy from the beginning, will build confidence and goodwill in your business. Our Brand Development Deluxe Package includes everything you need to launch a distinctive brand that tells your brand story and to set yourself apart from the competition.

The Brand Development Deluxe Package Includes

01. Brand Clarity

With the goal of gaining clarity from the ground up, we’ll dive into an in-depth exercise through a series of questions in your digital brand clarity workbook. This is an imperative process which helps to discover and identify your brand’s why — why do you do what you do, your vision, your business objectives, and your long-term goals.

02. Brand Strategy

We’ll have a 60-minute brand strategy session to assess your brand’s overall direction and answer any questions you may have. Using the information from our one-to-one session, a tailored brand strategy will be crafted to your business needs and design around your vision.

03. Mood Board

We’ll explore your brand’s visual language through a mood board exploration. The objective of this process is to use the mood board as our jumping off point and to capture the art direction for your brand, before moving on to our design phase.

04. Brand Identity

+ Primary Logo
+ Secondary Logo
+ Alternate Logo Mark
+ Brand Color Palette
+ Brand Font Collection
+ Brand Pattern/Textures
+ Brand Iconography/Illustration

 

Using the mood board as our building block, we’ll get started with a presentation of three primary logo concepts to convey your brand strategically and visually. After which, we’ll design on the remaining brand elements — secondary logo, alternate logo mark, brand color palette, brand font collection, brand pattern/textures, and brand iconography/illustration to craft a cohesive identity that aligns with your brand story.

05. Brand Collateral

+ Business Card Design
+ Social Media Headers
+ Social Media Post Templates
+ Additional Two Collateral Design

 

To accompany your brand identity, you’ll receive a business card design, branded social media headers, branded social media post templates, and additional two collateral design of your choice. Ranging from note card, post card, thank you card, invitation card, invoice, price menu, price tag, stickers, hang tags, gift voucher, poster, and flyer, depending on your business needs.

06. Brand Guidelines

An in-depth document that outlines your brand standards and usage for your new identity going forward, which can be referenced internally to maintain consistency throughout.

07. Final Deliverable

Upon our project completion, you’ll receive all of your completed branded digital files via Google Drive, in our private shared folder. You’ll be well equipped with the right file types for both print and web usage, in the following formats — .ai, .png, .jpg, and .pdf.

08. Ongoing Support

At Sera Lo Design, we provide ongoing support, called creative retainer program which is exclusively available for our current and/or past clients only. After a project is completed, you may engage us for your ongoing design needs. For more information, get in touch with us via email at contact@seralodesign.co.

09. Exclusive Offer

Along with our brand development deluxe package, you’ll be entitled to S$250 off any Sera Lo Design’s web design & development packages. For more information, get in touch with us via email at contact@seralodesign.co.

Timeline: 4-Week
Investment: S$2,000

+ PACKAGE 02

The Brand Development Package

This is for you if you’re an established business owner, ready to expand and invest in a memorable brand experience rooted with strategy for your business. With our brand development package, we’ll dive into your brand’s why — why do you do what you do, your vision, your business objectives, and your long-term goals. You’ll be well equipped with a package of unique brand assets to elevate your brand.

The Brand Development Package Includes

01. Brand Clarity

With the goal of gaining clarity from the ground up, we’ll dive into an in-depth exercise through a series of questions in your digital brand clarity workbook. This is an imperative process which helps to discover and identify your brand’s why — why do you do what you do, your vision, your business objectives, and your long-term goals.

02. Brand Strategy

We’ll have a 60-minute brand strategy session to assess your brand’s overall direction and answer any questions you may have. Using the information from our one-to-one session, a tailored brand strategy will be crafted to your business needs and design around your vision.

03. Mood Board

We’ll explore your brand’s visual language through a mood board exploration. The objective of this process is to use the mood board as our jumping off point and to capture the art direction for your brand, before moving on to our design phase.

04. Brand Identity

+ Primary Logo
+ Secondary Logo
+ Alternate Logo Mark
+ Brand Color Palette
+ Brand Font Collection

 

Using the mood board as our building block, we’ll get started with a presentation of three primary logo concepts to convey your brand strategically and visually. After which, we’ll design on the remaining brand elements — secondary logo, alternate logo mark, brand color palette, and brand font collection to craft a cohesive identity that aligns with your brand story.

05. Brand Collateral

+ Business Card Design
+ Social Media Headers
+ Additional One Collateral Design

 

To accompany your brand identity, you’ll receive a business card design, branded social media headers, and one collateral design of your choice, depending on your business needs.

06. Brand Guidelines

An in-depth document that outlines your brand standards and usage for your new identity going forward, which can be referenced internally to maintain consistency throughout.

07. Final Deliverable

Upon our project completion, you’ll receive all of your completed branded digital files via Google Drive, in our private shared folder. You’ll be well equipped with the right file types for both print and web usage, in the following formats — .ai, .png, .jpg, and .pdf.

08. Ongoing Support

At Sera Lo Design, we provide ongoing support, called creative retainer program which is exclusively available for our current and/or past clients only. After a project is completed, you may engage us for your ongoing design needs. For more information, get in touch with us via email at contact@seralodesign.co.

Timeline: 4-Week
Investment: S$1,650

+ PACKAGE 03

The Brand Build Out Package

Branding is the most valuable asset in your business and it’s also beyond just a logo. This is for you if you’re a startup entrepreneur or small business owner with a limited budget, seeking to build brand consistency from day one. Our brand build out package covers the foundation to help you launch a unique and cohesive brand identity.

The Brand Build Out Package Includes

01. Brand Clarity

With the goal of gaining clarity from the ground up, we’ll dive into an in-depth exercise through a series of questions in your digital brand clarity workbook. This is an imperative process which helps to discover and identify your brand’s why — why do you do what you do, your vision, your business objectives, and your long-term goals.

02. Mood Board

We’ll explore your brand’s visual language through a mood board exploration. The objective of this process is to use the mood board as our jumping off point and to capture the art direction for your brand, before moving on to our design phase.

03. Brand Identity

+ Primary Logo
+ Secondary Logo
+ Alternate Logo Mark
+ Brand Color Palette
+ Brand Font Collection

 

Using the mood board as our building block, we’ll get started with a presentation of three primary logo concepts to convey your brand strategically and visually. After which, we’ll design on the remaining brand elements — secondary logo, alternate logo mark, brand color palette, and brand font collection to craft a cohesive identity that aligns with your brand story.

04. Brand Guidelines

An in-depth document that outlines your brand standards and usage for your new identity going forward, which can be referenced internally to maintain consistency throughout.

05. Final Deliverable

Upon our project completion, you’ll receive all of your completed branded digital files via Google Drive, in our private shared folder. You’ll be well equipped with the right file types for both print and web usage, in the following formats — .ai, .png, .jpg, and .pdf.

06. Ongoing Support

At Sera Lo Design, we provide ongoing support, called creative retainer program which is exclusively available for our current and/or past clients only. After a project is completed, you may engage us for your ongoing design needs. For more information, get in touch with us via email at contact@seralodesign.co.

Timeline: 2-Week
Investment: $950

Ready to create something meaningful together?