Great brands begin with great ideas and by communicating your brand clearly, it will spread confidence and goodwill.
This is ideal for entrepreneurs or business owners who want to build an intentional and cohesive brand from day one, that sets you apart from others in your industry. Through our brand identity process, it will provide you with the most important foundation to get your brand moving.
Brand Identity Package Includes
CUSTOM LOGO DESIGN
Creation of 3 primary logo concepts before finalizing down to 1 primary logo. We then proceed to design 1 secondary logo and 1 submark for your brand.
5-6 colours that represent and align with your brand direction with HEX codes for you to use the same colours consistently.
Carefully choosing 1-3 fonts for your brand. Different typography and the effect will frame the way your brand communicates visually.
Patterns play a vital role in your brand recognition. 2 custom patterns to be used on print materials and on your website to help establish consistency.
An image that lays out your entire brand at one glance which includes all your logos, patterns, colour palette, and typography.
BRAND STYLE GUIDE
A complete PDF guide to your brand, logos, patterns, colour palette, typography and how to use it which helps you stay consistent throughout.
BUSINESS CARD DESIGN
With your branding fully completed, we proceed to designing your business card (front and back) and create a memorable aid for your brand.
FINAL FILES DELIVERABLES
You will receive all of your completed branded digital files via DropBox in the following formats - AI, PNG, JPEG, and PDF.
Brand Identity Process
Ready to start a new project? Great! Get in touch with us to schedule a meeting either over coffee or via a phone call to determine the best project direction for your business needs. Once you think we are a good fit for your business, we will send along your project proposal, contract, and a 50% deposit invoice. This is required to secure your slot in our schedule and your project start date.
At least 1 week before your project start date, you will receive an in-depth brand questionnaire which you will need to complete in order for us to understand your business needs, objectives, and goals. So as to develop a brand strategy that suits your business needs and design around your vision. After which, we will schedule another meeting to review your completed brand questionnaire before moving on to our next phase.
Our design process now begins! Based on the inspiration board which you have approved, we will create 3 primary logo concepts for your brand. After you have chosen your finalized primary logo, we move forward to designing the remaining brand elements such as secondary logo, submark, typography selections, color palette, patterns and put together into a complete brand style guide. Once brand style guide has been approved, we proceed to design your business card and other collaterals should you wish to add-on.
The big day is here and we are finally ready to showcase your beautiful brand! Begin a new chapter in your business journey with a new branding that is uniquely yours ⏤ as well as a clear brand story that spread confidence and goodwill. As an added value to our clients, we will continue to be available for updates and/or any additional graphic designs or web design that you may need after our project completion date.