Sera Lo Design is a boutique branding and design studio based in Singapore. Specializing in branding, web design & development, print collateral, digital collateral, and packaging.

Led by Sera Lo, a woman driven by passion to create strategic, purposeful, and timeless design solutions for like-minded creatives and business owners all over the globe.

Why Sera Lo Design

Listen first, clarity second.

Through our collaborative process with a series of questions that reveals your why and identifies your goals. We’ll apply this clearly defined information to create strategic, purposeful, and timeless design solutions.

Embrace transparency.

Transparency is the key to trust and trust is the key to build and maintain strong relationships. We embrace transparency by having an open and transparent communication with our clients and collaborators at all times.

Strategy before design.

We are committed to bringing our authentic and holistic approach to work. With our design rooted in strategy, it not only helps to create an effective design solution but also helps you to get the best return on investment.

It is our belief that a brand rooted with strategy from the beginning, will build confidence and goodwill in a business.

Our Services


Be well equipped with a package of unique brand assets, to successfully launch a distinctive brand identity. An identity that visually aligns with your business goals, that tells your brand story, and to set yourself apart from the competition.

Web Design & Development

Establish a unique and an effective online presence to showcase what you have to offer. Whether you’re a startup entrepreneur or you’re an established business owner, we’ll craft a memorable experience for your visitors.

Ongoing Support

We provide ongoing support, called Creative Retainer Program which is exclusively available for our current and/or past clients only. After a project is completed, you may engage us for your ongoing design and website maintenance needs.

What our clients say

“During our project, Sera was patient and committed to understanding my business goals and designing a website that would be appealing to my target audiences. Not only did Sera demonstrated a keen interest in understanding my business, she was also solutions-oriented in the face of evolving requirements. With the launch of my new business, I have received positive feedback on the professional and clean design of my new website!”

Julia Judith knight — Wings Therapy Center

“Sera was punctual, creative, and quick to respond. My client was happy and the changes needed to be made were minimal, which was also hassle-free on my end. This resulted in my confidence to engage Sera Lo Design for any design work we require.”

Shirlyn Ting — GTI Media Asia

“Sera wasn’t only just efficient, but she also took the time upfront to understand our needs well, which saved us a lot of time throughout our project. She was able to create the design as per our requirement and design fit well with our brand concept.”

Gavin Lim — Apex Retail

Ready to create something meaningful together?