The Best Solution Ever for Creating Content Online Easily
Are you struggling to create content online for your business?
If so, then you probably know what it feels like to be…
Questioning yourself, “What kind of content should I actually be posting online?“
Asking yourself, “Which social media platform should I be focusing on?”
Thinking to yourself, “How to write content that will help my audience?”
If any of the above sounds like you, I got you covered because in today’s post – I’m so excited to share with you the best solution ever for creating content online easily!
Now, before we dive into the details, I hope you already have these 2 things in place before getting started.
Who Are You?
My first question to you is, who do you want to become and what do you want to be known for? What seems like a simple question, I encourage you to challenge yourself to dive into your headspace to figure out exactly your personal brand identity.
For example, you’re deeply passionate about editorial design. So most likely you want to become a well-known designer in your local city or even internationally, right? Great. You’re on the right track!
Next, what do you want to be known for? An editorial designer who specializes in [Blank]?
What is that [Blank]? I let you figure out on your own.
Most people steer away from this topic because of how scary it sounds to be narrowing down your niche.
Are you one of those people? If so, here’s the thing – when you try to attract everyone, you end up attracting no one.
In other words, if you’re putting out content about anything and everything (especially when you’re just starting out), your audience will get confused about EXACTLY what you’re known for (Refer back to Point #1)
So if you haven’t figured this out your niche, then I recommend you to take some time to.
When you know who you are and what your niche is then the solution I’m about to share is going to be life-changing!
One more thing, every piece of content that you create online should have a clear objection or true intention per se.
Whether that might be to build awareness, increase engagement, get your audience to sign up for something, increase authority pitch, whatever that is for you, there should be a clear CTA.
Providing tons of value to your audience is one thing, but chances are, you’re not creating content as a hobby, am I right?
And that’s the reason why, as a business owner, as a content creator, you have to have a clear objective of WHY you’re creating this piece of content.
The best solution for content creation: Research
The best solution when it comes to creating content online is to research.
I know this might sound boring, but if you were to take 1-3 hours a week, when you research consistently the results you will see from the content you create will be mind-blowing.
The way that I like to research is first by looking at who I am, what is my niche, what areas in my business I want to focus on and the problems my ideal clients struggle with so that I can attract my ideal clients.
A lot of the times when people start creating their packages and in fact their business, they don’t validate, don’t research. Instead, they spend all of their time creating all of this amazing content, but all they hear is crickets.
When you take the time to research and understand what your ideal clients are struggling with then you will hit the jackpot.
The assumption is one part of this solution, but you need to be active when it comes to research, speak to your ideal clients and reach out to them and ask them what they’re struggling with.
How to understand your ideal clients voice
From asking your ideal clients about their challenges and struggles their response will show off how they explain and talk about it. You’ll understand the words they use and their tone.
When you unlock this your business will benefit greatly. Whenever you create content (social media, website copy, podcast episode) you know the things your ideal clients struggle with.
When you realize this content you are now able to attract more of your ideal clients. When they are consuming this content they will be able to connect and resonate with what you are saying and feel like you have read their minds.
This is a simple strategy to understand your ideal clients’ struggles and what voice they resonate with.
However, if you are reading this post and feel like this strategy would be perfect but you are just starting your online business, I would recommend you to find a Facebook group filled with your ideal clients and conduct some market research. Ask questions, run a poll and even suggest hopping on a 1-1 call to further chat.
The best solution I can give you to create content easily is to do your research. If you have been running your online business for some time as you an advantage as you would have built a following that you can reach out to and ask questions.
When you know their problems and struggles they face along with the words and language they use then you have a lot of ideas you can come up with when it comes to creating content online.
You’ll realize after using this method, if you’re doing your research consistently is that people will come across your Instagram, Podcast, Blog and will look at it as a hub of useful information that reads their mind.
When they realize this and feel like you know their struggles and speak their language they are going to connect and follow you. And over time their trust will grow and what happens next is when you launch a new product/service or even better they reach out to you they will feel more warmed to becoming a paying client.
Let’s keep the conversation going.
What are some of the solutions you have when creating content online easily?
Leave them down in the comments below.